Aug 17, 2018
In 2013 I wrote an article called The Store is Media where I projected a new era of retail where the primary purpose of physical stores would cease to be to sell products but rather to create and monetize customer experiences. Today, a new class of pioneering retailers and industry players are bringing this concept to life. In this episode, I caught up with several of them to tap their thoughts on this seismic shift and what it means for the future of retail.